State Farm is a major S1 customer that, in addition to its insurance
business, owns a
bank called, not surprisingly, State Farm Bank.
Over a period of more than 7 years, my team, colleagues and I collaborated on countless UX research and design activities, in most parts of the product design process,working with numerous State Farm in-house teams.
These included:
- Software Development
- Usability Engineering
- Human Factors & Ergonomics (yes, a different group from Usability Engineering)
- Market Research
- Product Management
- UI Design
The highlights of our collaborative work with State Farm Bank included:
- Card-sort/naming/navigation studies (including the complex statistical analysis) involving well over 100 participants
- No fewer than 15 formal usability tests, in usability labs as well as "in the field"
- About 50 depth interviews
- Constant ethnographic observation of the State Farm corporate culture...50,000 people work in a single complex
- Several ethnographic studies of users
- Significant participation in the creation of UX patterns, standards and guidelines specific to State Farm Bank
- Visual Design
- Information Architecture
- Close collaboration with the teams that worked on State Farm's online insurance web sites, such as the Online Auto Insurance Rate Quote system.
To get to the web page from which you can link to a demo of State Farm Bank, click here.
My key team members and I spent a lot of time in Bloomington, IL, in the winter as well as the warmer months. I have proven that I can function in sub-zero temperatures :-)
